Why We Launched a Hair Care Site for Women of Color

At The Dooplex, we are thrilled to announce the launch of our new hair care site dedicated to women of color. We believe that every individual deserves access to high-quality hair care products that cater to their unique needs. That’s why we have made a conscious decision to exclusively offer lines owned by black and minority businesses. This commitment stems from our deep-rooted belief in celebrating diversity, supporting underrepresented communities, and empowering women of color in their hair care journeys. In this article, we will delve into the reasons behind our decision and the importance of inclusive representation in the beauty industry.

Representation Matters

Representation is more than just a buzzword; it holds the power to shape and transform industries. Historically, women of color have faced a lack of representation in mainstream beauty spaces. Their unique hair textures, styles, and needs have often been overlooked, resulting in limited options and a feeling of exclusion. By launching our hair care site dedicated to women of color, we aim to fill this void, ensuring that they have a platform tailored to their specific requirements.

Supporting Black and Minority-Owned Businesses

At the core of our mission is a commitment to support black and minority-owned businesses. By exclusively offering lines owned by these entrepreneurs, we are actively contributing to the economic growth and empowerment of these communities. By showcasing their products and highlighting their stories, we aim to uplift these businesses and inspire others to invest in and celebrate their endeavors. By choosing these brands, our customers are not only nourishing their hair but also supporting the dreams and aspirations of hardworking individuals from diverse backgrounds.

Catering to Unique Hair Needs

Hair care is not a one-size-fits-all concept. Different hair types require specialized care, and this is especially true for women of color. Our hair care site focuses on providing products that are formulated to address the unique challenges faced by textured hair. From moisturizing and nourishing curls to protecting delicate strands, we offer a range of solutions that celebrate the diversity of natural hair. By collaborating with black and minority-owned brands, we ensure that our customers have access to authentic and effective products developed by experts who intimately understand their hair care needs.

Promoting Self-Acceptance and Empowerment

The beauty industry has long perpetuated narrow standards of beauty, often leaving women of color feeling excluded or pressured to conform. By exclusively offering lines owned by black and minority businesses, we aim to challenge these norms and redefine beauty on our own terms. Our platform celebrates the natural beauty of textured hair and encourages women of color to embrace their unique features with pride. By offering a diverse range of products, we empower our customers to discover their own individuality and build a sense of self-acceptance.

Building a Community

Beyond providing access to exceptional products, our hair care site is also a platform for fostering a community of support and empowerment. Through informative content, hair care tips, and engaging discussions, we aim to create a space where women of color can come together, share experiences, and celebrate their hair journeys. We believe that by uniting diverse voices, we can amplify our collective strength and effect positive change within the beauty industry.


At The Dooplex, our commitment to diversity, inclusivity, and empowerment extends beyond mere words. With the launch of our hair care site exclusively featuring lines owned by black and minority businesses, we aim to fill a void, celebrate diversity, and create a space where women of color can find products tailored to their unique needs. We firmly believe that representation matters, and by supporting these businesses, we are actively contributing to a more inclusive and empowering beauty industry. Join us on this exciting journey of self-expression, self-acceptance, and celebration of natural beauty.