Press

US ENTREPRENEUR LAUNCHES ONLINE MARKETPLACE DOOPLEX FOR BLACK-OWNED HAIR AND BEAUTY PRODUCTS

Global Cosmetic News

By by Georgina Caldwell

Texan entrepreneur Kevin Lyles has launched an online marketplace for women of color, according to a report published by The Glow Up.

The Dooplex champions small and lesser-known minority-owned brands catering for women of color's hair and skin care needs such as Dr. Earles Skin & Hair, KitiKiti, BBD King and Indigo. The site also carries a blog, named Doo-Rag.

"We are political, and we're not afraid of being political. We're not afraid of saying who we are and having that open communication and conversation that black women have every day, like they would have in a salon. But this way, they're going to have it online."

"We want to say that women of color are not an afterthought; this is not the 'ethnic aisle'. This is for them, with them in mind, with them in the front of our minds, and we want to offer products to them that work."

The Dooplex team

The Dooplex team.

An African American female entrepreneur, who's made her mark in the retail subscription industry, with a focus on perinatal and postpartum needs.

While other products tend to focus on baby, The Stork Bag offers curated products, which help mothers throughout their pregnancies and postpartum period. It's been loved by mothers throughout the world -- including Joanna Gaines, Khloe Kardashian, to name a few -- since November 2014.

The Stork Bag is the only pregnancy subscription product to have received OBGYN certification. And, it was a labor of love, for sure.

Perry launched The Stork Bag after obtaining her Master's degree, while pregnant with her third son and working full time in the nonprofit sector. On top of that, Ericka recently published a pregnancy journal called "9 Months of Happiness: Maintaining a Blissful Pregnancy," and helps her husband run his self-help YouTube channel YouAreCreators, Inc.

At the end of the day, Ericka is an inspiration for women to reach for the stars, focusing on what makes them the happiest.

To get a sense of what Ericka's like (and her amazing personality), please see her reel, and a link to one of her TV appearances.

DOOPLEX: What was your inspiration for starting the business?

PERRY: My biggest inspiration was mothers, in particular, pregnant mothers. I'm a mom and have many friends and family members who are also mothers. Catering to women during such an important time in their lives was and still is the driving force behind my business.

DOOPLEX: What have been your greatest achievements and biggest challenges?

PERRY: My greatest achievements have come in the form of customer satisfaction and word of mouth brand recognition growth. Knowing that not only are people purchasing The Stork Bag, but are also spreading the word about it makes me proud. I've faced many challenges with growing The Stork Bag but the biggest would have to be in the arena of scaling. Scaling a subscription based business can be challenging until you find what works for your business. This is because many sub-based businesses rely heavily on other brands, we've learned to work around this challenge by implementing processes that help us align with the right brands and provide exclusive content.

DOOPLEX: Advice to women who want to start a new business?

PERRY: My advice to aspiring entrepreneurs would be to Just Do It. As a consultant, I often times come across clients who have a really great idea but are too afraid to step on the gas. I always tell them to Just Do It, put it out there and tweak it along the way. Too much overthinking can lead to failure without even trying.

DOOPLEX: What are your plans for the future of your business?

PERRY: My plan is to grow The Stork Bag into the premier pregnancy gifting brand. Our vision is not only The Stork Bag being the "go-to" pregnancy gift, our goal is for our brand(s) to be synonymous with pregnancy.

DOOPLEX: Being a black woman business owner? What are some of the specific challenges?

PERRY: I don't necessarily see challenges related to being a black woman business owner. My outlook sees far beyond barriers and capitalizes on opportunity. I encourage all female entrepreneurs to do the same, especially AA female entrepreneurs. We're not victims, we're leaders who can create magic if we knew our potential and focused only on opportunity; image what we could create!

DOOPLEX: What do you love and struggle with when it comes to your hair/skin?

I love my skin color, growing up with darker skin was sometimes hard and when I became a young adult and started wearing make up, it was a struggle to find the right foundation. Luckily, I've never struggled with acme prone skin but oil prone skin was a headache!

The GLOW Up

By Maiysha Kai

Looking for an entirely for-us, by-us, one-stop shop for hair and beauty products? Welcome to the Dooplex, a new online marketplace hoping to elevate the black beauty industry to the next level.

Launched on Martin Luther King Jr. Day 2018, the Dooplex is the brainchild of CEO Kevin Lyles, who left a corporate career in Texas to return to his native Gary, Ind., to help his family's 29-year-old beauty-and-barber supply company, Milizette. Witnessing the ways that his hometown was dying because of the loss of industry and jobs, Lyles sought to give back to the community and help small black-owned salons and beauty suppliers stay afloat by selling their product online. Enter friends and partners Roger Fountain and Jacob Williams who are helping Lyles bring his vision to life through the Dooplex. In addition to offering options from lesser-known black- and minority-owned skin- and hair-care brands, starting with Dr. Earles Skin & Hair, KitiKiti, BBD King and Indigo, the team are also offering community and kinship through their blog, Doo-Rag.

"We are political, and we're not afraid of being political. We're not afraid of saying who we are and having that open communication and conversation that black women have every day, like they would have in a salon. But this way, they're going to have it online."

Their autonomy to craft and convey their own unique message, as well as curate offerings specific to the needs of women of color, derives from the fact that the Dooplex is independently funded. While their pace of growth may be slow and steady compared with other startups, there are no venture capitalists editing their messaging or watering down their products, each of which is salon-tested and professional-grade.

"I think it's important that we make sure that our customers know that the lines that they're buying are black and minority-owned. ... It's never been more relevant than right now. And that is something our customers really respond to—it doesn't have to always be these big cosmetic companies that are the powerhouse. You know, these smaller lines are out there; they've been chugging along in the black community doing really well for women for a long time. It's just that now we have a national platform for them, through e-commerce."

As the Dooplex continues to grow, future plans include a possible in-house label, which would create local jobs, as well as philanthropic efforts to help revitalize the city of Gary, potentially through the creation of a nonprofit. But for now, that growth depends heavily on word of mouth and ensuring that the customers the Dooplex was created to serve know that a space exclusively for them now exists,

"We want to say that women of color are not an afterthought; this is not the "ethnic aisle." This is for them, with them in mind, with them in the front of our minds, and we want to offer products to them that work. ... For us, first and foremost are our customers, and what works for them and what they need."

This Emmy-nominated producer turned her passion into action!

J. Marcelle Lashley-Kaboré is passionate about impacting change. In 2013, inspired by her first visit to Africa, she added Social Entrepreneur to her already successful career path as an Experiential Marketing Content Curator and Producer. Her purpose is to be an advocate and provide a platform to be a voice for the voiceless. She desires to help equip youth to re-write their own narrative and rise against their injustices. In her youth development work to date, she has used multimedia to create a voice and choice platform for youth which has garnered 5NY Emmy® nominations for social justice and documentary film pieces.

Dooplex: What was your inspiration to go to Africa?

Lashley-Kaboré: It was around 2008 that I started traveling, at which point I had made my footing in New York and was working full-time. I began traveling because I felt like I was at that place in my career to experience new places and cultures. I distinctly remember telling myself from that point on that in 5 years I would go to Africa at which point the year would be 2013, and 13 was always a lucky number for me. I wanted to start with the countries of my origins, sort of like a tour of my heritage. I had already visited Guyana and Trinidad, and then the opportunity in 2012 was presented to me to lead an NGO based in Tanzania. I felt like my vision was literally manifested. I had previously been to Europe and other parts of the world, but when I got to Africa, I realized it was less expensive than other destinations. I realized that Africa shouldn't have been a bucket list item for me, because it was more accessible than Europe and the Caribbean.

The Dooplex: How did that Africa trip change the course of your career?

Lashley-Kaboré: When I went to Tanzania, I instantly felt a sense of home. It wasn't just the fact that I reached a destination that was a pinnacle for me, but I was amazed at how it reminded me of Trinidad, it reminded me of Guyana. It was a proverbial home for me. It was no different from the countries I had spent the past few years exploring in search of my lineage. When I was there and began to meet the people and do the work and immerse myself in the culture and the environment, I would think to myself, "how can I live here?" I didn't want to go home. I remember we had begun the process of purchasing properties for the foundation and I knew that that's exactly where I wanted to be. I decided that Africa is a huge continent and that I really needed to explore it. Each time I've gone, it's always felt like home for me. It didn't just change my career, it changed my life. Every time I've gone, I've learned more and more about myself. It's helped me tap into my purpose and what it is that I'm supposed to be doing. While I focus on work there, I know that my work isn't exclusively in Africa but rather connected across the board. I believe that's where the path to purpose began for me.

What are the greatest challenges for young kids of color?

Lashley-Kaboré: One thing that I can identify with in regards to African-American children along with first generational African and Latino students is that they don't know the richness of their heritage. They don't know where they come from or see value in their heritage. I believe many of these students only get to see the circumstances of today and how "doomed" their generation is. I'm always amazed when my instructors and myself are able to stand in front of them and give them insight of their history and show them correlation between their ancestry and royalty versus what they know their generation to be today in the way they've been degraded and diminished. I think that's a huge problem.

What is your greatest hope for youth today?

Lashley-Kaboré: I'm already starting to see hope happening with Gen Y-ers who have learned from Millenials and Gen X-ers. They don't want to take any BS, and that combined with knowledge of self, will truly make them fearless. My greatest hope for youth today is that they will actually discover and honor their worth and walk in their fullest potential at a young age.

What are some of your greatest accomplishments to date for kids?

Lashley-Kaboré: I'm glad that I'm able to establish a platform with education access and opportunities that require action. I've created a platform that allows kids the ability to identify that they don't have to wait until they grow up to accomplish certain goals. They can make impact now. That's how the NY Emmy nominations came into play. These kids have been able to see by achieving a huge milestone that an adult would typically receive that they too can accomplish so much. It's about finding heroes in your own generation and knowing you can do things yourself.

What would you like to say to Education Secretary Betsy DeVos about the school system and what kids need to be inspired?

Lashley-Kaboré: Primarily, my message to Betsy DeVos would be to "please get a clue!" She just seems so close-mind. I want to tell her to open her mind and step outside of her comfort zone, step outside of her country. She needs to go somewhere where she will see something, learn something, and do something different.

What's your relationship with your hair like?

Lahley-Kaboré: My hair is the epitome of me:. versatile, complicated, and does what she wants to do, but no matter what she is always fierce and fabulous. I love my kinky, curly hair. My hair has been natural practically my whole life. I can remember maybe twice in my life (2nd grade) that my mother allowed me to relax my curls. I also remember vividly how desperate I was to make my long, full and curly hair straight. There were two other classmates that had similar hair textures to mine and I remember there was always this stigma about what I was mixed with. In Atlanta, it was always either black or white. I wanted to relax my hair to look like the other girls in my class, but no matter how much my mother did it, it would not get straight. I decided to keep it curly and I'm proud that this has been the case my whole life,

Where does your confidence come from?

Lahley-Kaboré: I always say "My mother taught me how to be a lady, but my father reaffirmed by femininity." I come from a large family of women, and all of them were very strong. I was surrounded by a group of women in my family that reminded me of a tribe of Amazonian warriors. Additionally, when your father constantly tells you how amazing you are and how much he loves you and how wonderful you are, you start to see yourself as a prized possession. When I grew up, any man couldn't just tell me I was pretty and I'd open my legs. I would reply with "I know. We grew up knowing that, so come harder than that." It was my nature and my nurture, from my father's influence and my mother's example.

How do you feel about the beauty industry when it comes to women of color?

Lahley-Kaboré: We have come such a long way. I love to see that there are so many natural hair care lines and beauty brands that are for women of color, even more so that they are made and run by women of color too. It's not just a European brand or a white male in charge of a segment. It's not just a business decision, it's a personal decision, it's a connection. My sister, Iche Martinique, has a natural body butter line called Neteru Naturals that she started herself in her kitchen. She wanted to use essential oils and natural ingredients for her baby, so she made her own product because she wasn't finding what she wanted in the stores.. It's inspirational that women like my sister decided to make their own products when they couldn't find products that were fitting their lifestyle. There are so many brands, in hair, nails, and body created by women who want to serve themselves and everybody that looks like them.

www.itsjmarcelle.com -- instagram, Twitter, & Facebook: @ItsJMarcelle

www.iamaGWK.com -- Instagram & Facebook: @iAmaGWK