Our Story

Who we are and why we do what we do.

The Dooplex is a carefully curated online store offering the uniquely formulated and professional-grade beauty products for women of color.

The site was founded by Kevin Lyles (CEO), a beauty supply distributor for over three decades, Jacob Williams (COO), an award winning executive producer and director, Roger Fountain (President), an award winning television executive, and Rebekah Alfred (Sager) (Editor-in-Chief), a multi-media journalist and social media editor, after seeing a gap in the hair care industry for women of color.

We look forward to fulfilling your needs and continuing our support of black and minority-owned beauty businesses for decades to come.

For our mothers, sisters, daughters, wives and friends, we're dedicated to offering superior beauty products to the women in our lives.

The Dooplex guys and one woman.