Q & A with Ericka Perry of The Stork Bag
An African American female entrepreneur, who's made her mark in the retail subscription industry, with a focus on perinatal and postpartum needs.
While other products tend to focus on baby, The Stork Bag offers curated products, which help mothers throughout their pregnancies and postpartum period. It's been loved by mothers throughout the world -- including Joanna Gaines, Khloe Kardashian, to name a few -- since November 2014.
The Stork Bag is the only pregnancy subscription product to have received OBGYN certification. And, it was a labor of love, for sure.
Perry launched The Stork Bag after obtaining her Master's degree, while pregnant with her third son and working full time in the nonprofit sector. On top of that, Ericka recently published a pregnancy journal called "9 Months of Happiness: Maintaining a Blissful Pregnancy," and helps her husband run his self-help YouTube channel YouAreCreators, Inc.
At the end of the day, Ericka is an inspiration for women to reach for the stars, focusing on what makes them the happiest.
DOOPLEX: What was your inspiration for starting the business?
PERRY: My biggest inspiration was mothers, in particular, pregnant mothers. I'm a mom and have many friends and family members who are also mothers. Catering to women during such an important time in their lives was and still is the driving force behind my business.
DOOPLEX: What have been your greatest achievements and biggest challenges?
PERRY: My greatest achievements have come in the form of customer satisfaction and word of mouth brand recognition growth. Knowing that not only are people purchasing The Stork Bag, but are also spreading the word about it makes me proud. I've faced many challenges with growing The Stork Bag but the biggest would have to be in the arena of scaling. Scaling a subscription based business can be challenging until you find what works for your business. This is because many sub-based businesses rely heavily on other brands, we've learned to work around this challenge by implementing processes that help us align with the right brands and provide exclusive content.
DOOPLEX: Advice to women who want to start a new business?
PERRY: My advice to aspiring entrepreneurs would be to Just Do It. As a consultant, I often times come across clients who have a really great idea but are too afraid to step on the gas. I always tell them to Just Do It, put it out there and tweak it along the way. Too much overthinking can lead to failure without even trying.
DOOPLEX: What are your plans for the future of your business?
PERRY: My plan is to grow The Stork Bag into the premier pregnancy gifting brand. Our vision is not only The Stork Bag being the "go-to" pregnancy gift, our goal is for our brand(s) to be synonymous with pregnancy.
DOOPLEX: Being a black woman business owner? What are some of the specific challenges?
PERRY: I don't necessarily see challenges related to being a black woman business owner. My outlook sees far beyond barriers and capitalizes on opportunity. I encourage all female entrepreneurs to do the same, especially AA female entrepreneurs. We're not victims, we're leaders who can create magic if we knew our potential and focused only on opportunity; image what we could create!
DOOPLEX: What do you love and struggle with when it comes to your hair/skin?
I love my skin color, growing up with darker skin was sometimes hard and when I became a young adult and started wearing make up, it was a struggle to find the right foundation. Luckily, I've never struggled with acme prone skin but oil prone skin was a headache!
- 25 Black Women Entrepreneurs ›
- The fastest-growing group of entrepreneurs in America | Fortune ›
- They're Doing It: Awe-Inspiring Black Female Entrepreneurs ›
- Why It's So Difficult for Black Women Entrepreneurs to Get Funded ... ›
- REPORT: Black Women Are Fastest Growing Group of Female ... ›
- Black Women Entrepreneurs Funding Support Difficulty ›