We asked women on the street where they got their confidence, how they feel about their hair and skin, and why it's important to them to shop at a black-owned e-commerce beauty site. Hear their amazing and insightful answers.

Jodie Patterson first and foremost is a mother of five. But, it was her son, Penelope, 8, assigned female at birth, who became the catalyst for Patterson to develop into the dynamo she is today.

Patterson's book, "The Bold World: A Memoir of Family and Identity," is a personal reflection on identity, her lineage, and the deep connections of civil rights to race and gender.

In Patterson's TEDx talk she covers the rocky terrain of parenting a transgender child and the realization and questions she has about discovering what gender really is.

Patterson has been recognized by quite a few big players for her LGBTQI activism -- Hillary Clinton, The Advocate, GLAAD, Family Circle magazine, and Cosmopolitan magazine among others. She's a regular participant at transgender and LGBTQI conferences, including the Trans Health, Gender East, and Transcending Boundaries conferences, and sits on the Advisory Board of the Ackerman Institute's Gender & Family Project, where she advises on strategic partnerships and overall goals for the organization.

The fascinating thing about Patterson, is the intersectionality of issues in her life, and she's filtered them into and through the lens of the many careers she's had. From publicist to beauty expert, CEO to author, black mother of five children, and even state-champion gymnast and circus acrobat; Patterson doesn't allow any one career define her, and she imbues all of the hats she wears with a color of compassion, and desire for deeper understanding of herself and others.


Noëlle Santos is a millennial, Afro-Latina, hailing from the Bronx in New York City.

In October 2014, Bronx native and resident, Noëlle Santos, joined over 3,000 protesters to save the only existing bookstore in the borough, Barnes & Noble, from displacement. This effort by Bronx readers galvanized property owners to extend the chain store's lease through 2016.

Through this initiative, Noëlle discovered that the Bronx would remain grossly underserved even if the northeast bookstore was allowed to renew its lease; recognizing an opportunity to create a sustainable, more accessible bookshop, that addresses the shortcomings of big-box stores: reflecting and serving the unique needs of the communities they operate in.

The Lit. Bar will be just as multifaceted as me: a bookstore/wine bar/community center. I dream of a graffiti and chandelier theme, much like my life.

Check out Mane 'N Tail, a new show that opened at the Luminary, a gallery located in St. Louis.

Artist and curator Kat Simone Reynolds says the new exhibit explores the culture around the hair-history of women such as Sarah Breedlove Walker, a St. Louis native, who is known as Madam C. Walker, and the first woman in the U.S. to become a self-made millionaire.

The mixed media show, will runs until March 8, and features ten established and up-and-coming women artists from around the country.

Our site provides a plethora of beauty products for women of color, created by Black and minority-owned businesses.

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Although it's still not enough, there are a few nods to some of our greats.

Dee Rees, the director and writer of "Mudbound," is the first black woman nominated for Best Adapted Screenplay, with her adaption of "Mudbound" from Hillary Jordan's novel of the same name. Rees joins Suzanne de Passe, one of the screenwriters behind 1972's Lady Sings the Blues, as only the second black woman to be nominated for screenwriting. She is also the first queer black woman to be nominated for a writing award.

"Get Out" performed extraordinarily well in the 2018 Oscar noms, making the quadruple-threat Jordan Peele the first black person to ever be nominated for directing, writing, and producing in the same year. The writer-director-producer-actor is only the third person to pull this off on their first feature as a director.

Peele is only the fifth black person to be nominated for Best Director, joining John Singleton, Lee Daniels, Steve McQueen, and Barry Jenkins on that too-short list. (No black woman has ever been nominated.) If he wins, he will be the first black director in history to win the award.

Double Oscar nominee Mary J. Blige was recognized both for her contributions to "Mudbound," nominated for Best Supporting Actress and Best Original Song.

Octavia Spencer has extra reason to celebrate. Not only did the "Shape of Water" star receive her third Oscar nomination, for Best Supporting Actress, but she's now the first black actress to earn multiple nominations after winning.